Google Places

Local and mobile search is being used more frequently by customers on their smart phones and other devices now more than ever. As local search becomes more and more prevalent, marketers must ask themselves what they can do to incorporate this marketing strategy into their arsenal.

Another reason to take Google Places seriously is the recent changes and enhancements that were rolled out. Now you will notice the map with local businesses appears above the ads on the right side. Also worth noting is that the local listings are appearing above all organic search results and have taken up more space, pushing the organic listings further down the page.

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