• The Six Key Components Of Mobile SEO In 2016

    Are you doing mobile SEO the right way? Columnist Bryson Meunier outlines the key elements that will help drive more organic mobile search traffic to your content.

    I recently read a droll quote in The Wall Street Journal from the always-entertaining aimClear CEO Marty Weintraub, who said, “The best mobile SEO these days is writing a check to Google.”

    Weintraub was, of course, referring to shrinking real estate on smartphone search results in Googledue to paid listings like product results, and maybe even to the disappearance of search results in mobile search altogether, as Google strives to get mobile searchers answers quickly, without forcing them to click through to a web page.

    The absurdity of it is that giving Google money for search visibility is not SEO, but paid search, and the quote implies that mobile SEO might not be worth doing if you have a budget for paid search.

    Look, it’s funny, and the last thing I want to do is ruin the joke. But as Shakespeare once said, “In jest, there is truth.” Weintraub’s definitely onto something with his take on the greatest woes of today’s mobile SEOs: lack of visibility relative to paid search.

    The WSJ column proposed app indexing as an antidote, profiling one agency that’s doing as much as it can to get visibility in Google smartphone search by indexing its app. But in this column, I want to step back even farther and look at what we mean when we talk about mobile SEO in 2016.

    It’s not paid search, but what actually is it? Just app indexing?

    I know Weintraub understands what mobile SEO is and is not, but I’ve seen too many agencies in my time include things like “mobile sitemaps” as part of their scope, when mobile sitemaps are for feature phone content only and are not really necessary in today’s smartphone-dominant world. Not to mention they hardly warrant a line item, given that they take two minutes to create.

    If you’re looking at agencies, and they’re selling you mobile SEO, this is what they should be doing for you in 2016. If you’re looking for mobile visibility in search results, and you’re not doing these six things, I would go so far as to say that you’re probably not doing mobile SEO.

    Read full article here

    Have you tried marketing on social media? What results have you seen so far?

    If not satisfied, you can take help from guidelines, strategies, and techniques discussed here, which will help you drive customers to your business.

    You can also take help from an Inbound Marketing Agency to do social media marketing for your business.

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