Build credibility and gain greater customer confidence through corporate blogs. Corporate blogging, a Web 2.0 trend, empowers businesses to communicate online with stakeholders, customers and the public in an effective, efficient and transparent manner. Blogging serves as an effective marketing tool to reach a wider target audience through a personalised forum. Since blogs are interactive and personal, credibility is increased as the bloggers interact with their target market on a one-to-one level. There is a growing assertion of the effectiveness of corporate blogging as a form of indirect marketing that propagates based on user or customer interest.

WebLogics enables customers to utilize corporate blogs as an alternative to conventional marketing and gain significant, cost-effective results instantly. Our specialists work on a corporate blog strategy that encourages strong community goodwill and delivers customers with marketing and sales gains that:

• Improve and increase brand loyalty and credibility with existing and potential customer base
• Provide a platform to gain feedback and create an image amongst target audience, without incurring overheads in terms of time and organisation required for email marketing and web-based surveys
• Connects customers with each other, as well as with key corporate executives and industry commentators alike
• Create blog links to other blogs, web pages and relevant media forums

• Blog platforms - Wordpress, Typepad, Movable type and Expression Engine
• Customized blog designs that are Standards compliant, focus on usability and enhance online branding
• In-built blogging analytics metrics to measure blog activity
• Fully functional blog content delivery mechanism including RSS feeds and ability to subscribe to blog posts via emails
• Blog promotion on different RSS, blog directories and engines
• Blog training solutions viz. creation of the admin section, SEO friendly posts, videos/podcasts addition, posts management, structuring categories, comments and spam handling

From positive word-of-mouth referrals online and offline, to higher search engine rankings, increased press coverage and superior lead generation; the potential benefits of corporate blogging are endless.